Not many people go past the first two pages of Google search results when searching on the internet; it is imperative, therefore, to achieve the best rankings possible to attract as many customers searching for what you do. The problem is how to get there, quickly, efficiently and at a reasonable price that is not going to break the bank. At Social Domains, our trained SEO advisors are able to offer you several different ways to get you company at the top of the search engines at a cost effective way!

Natural SEO

SEO is the process of getting websites found in the “natural” or “organic” search results and can include factors such as image search, local / national search, video search or academic search. “Natural” or “organic” SEO consists of websites coming up naturally on the internet when customers type into the search engines specific keywords and phrases.

At Social Domains, our natural SEO specialists are able to get the website we will build for you found on all major search engines including Google, Yahoo, MSN and Bing. Already have a website and wish to get that found? Our specialists are able to help with monthly link-building campaigns and will actively use push marketing techniques to promote your existing site via link-building forums, link farms, directories, hubs, blogs, social bookmarks and merit-based link-building.

PPC or Google AdWords is the process of getting websites found in the sponsored listings at the top or right hand side of the search results when your keywords and phrases are typed into the search engines. You set your keywords and phrases and set your monthly fee according to what you would like to spend.

 

The difference between PPC and SEO is that PPC is guaranteed to get you on the first page of the search engines, whereas there are no guarantees with natural SEO. PPC can be set up within days whereas natural SEO can take months and months; on the flip side, natural SEO could save you lots of money in the future and some customers are more inclined to use websites on the natural listings than sponsored listings. For the best results, please contact our trained advisors and we can build you a campaign that not only suits your needs, but will also suit your budget!

  • Top-level domains: these are the country extension at the end of your domain, like “.uk” or “.fr”
  • Generic top-level domains: extensions without a national element, like “.com”, “.org”, or “.net”
  • Number of words
  • Other characters: hyphens or numbers
  • Mis-spellings: if your domain is plumberslancashire.com, how about registering plumverslancashire.com to catch people making typos?

Top 10 selling domain names of 2012

  • 60.com sold for $310,000
  • (tie) BJ.com sold for $325,000
  • (tie) VI.com sold for $325,000
  • Giftbasket.com sold for $350,000
  • (tie) Jackpot.com sold for $500,000
  • (tie) Challenge.com sold for $500,000
  • (tie) WebHosting.co.uk sold for $500,000
  • (tie) FreeWebsite.com sold for $500,000
  • PersonalLoans.com sold for $1,000,000

1. Investing.com sold for $2,450,000

Soft factors

  • Commercial potential
  • Search engine potential
  • Memorability and pronounceability

Also beware hidden factors like site content, sources of web traffic, PPCtraffic, and subsequent rates.